Further Ascendancy of Imposters
Bud Lite of Anheuser-Busch and a Predictable Hiring and Marketing Strategy
Budweiser was in news recently for making government psy-op Dylan Mulvaney the face of its Bud Lite ad campaign, and this was honestly not a very interesting development because it was so sadly routine. It should be common knowledge, for instance, that…
• Mulvaney is a psychotic narcissist who has been driven by Regime propaganda into believing that self-emasculation is his most feasible route to fame, having tried being a standard flamboyant gay previously (see, for instance, his appearance on Price is Right in 2020, if you can subject yourself to such things). This made him a great Regime weapon in much the same way as narcissists and actors such as AOC have been slimed into positions of visibility despite lacking any credibility. But do not look at the actors and spare them direct attention except as vapid novelties stored behind glass — look at the writers and producers of this entertainment-as-propaganda.
• The Regime is trying to over-promote transpeople in order to provoke attacks against them, since the Regime can use that propaganda to rush through laws which appear to establish protections for transpeople but which, in reality, erode the rights of free peoples, expand BigPharma's capture of public health, and degrade the psychological and military strength of the West's peoples.
• Large corporations have been adopting this strategy of over-promoting LGBTQ2S+NAMBLA issues because of ESG/DIE's social indexes.
• And, of course, the trans issue has been a relatively safe issue for the right (a point made by Parvini: the safer the subject, the more grifters arrive to monetize it, though this may be a separate issue from the subject’s importance). This is the late bread and butter of Daily Wire's Matt Walsh, who does not need to do much to show how insane trans discourse is. For instance, Walsh pointed out in an April 4th Tweet that a transwoman with a penis claiming to be suffering a miscarriage would not be treated as serious even by another transwoman. Even mainstream people such as Kid Rock were able to jump in on the Budweiser boycott, unloading an MP5 magazine into several cases of Bud Lite — nevermind the obvious irony of purchasing a product to boycott it or the question of corporate iconoclasm as a reactionary measure.
Others made stunts out of replacing their Bud Lite stores with Coors stores, seemingly unaware that Coors adopted ESG even before Budweiser (in 2017), was thus captured, and uses LGBTQ2S+NAMBLA propaganda in its own marketing.
But, while this is all perhaps routine, people traced back who was specifically behind the Mulvaney–Budweiser ad campaign, and one Alissa Heinerscheid thus produces a great summation via admission:
Make Yourself At Home; March 23rd, 2023
(Video linked via https://ninesliving.com/podcast/ )
Of the smaller details, people have pointed out..
• Yes, another "liberal white woman" is helping to dismantle Western civilization. This is the crux of 19th Amendment issues. Certainly, we can attest that not all women are so abysmally accommodating to external conquerors that they would vote against the very interests of their own civilizations — effectively voting to lower the draw bridge in some enemy-camp rape fantasy (Heinerscheid's video bio even includes that her three children are via surrogates). Even so, the calculation by the totalitarians who pushed for the 19th Amendment was much simpler: a certain percentage majority of women would be more likely to vote for this self-annihilation, and that makes the group at large into a useful voting bloc. Totalitarians merely have to ask what type of person is most likely to vote for his or her own slavery and annihilation, make that type of person into a voting bloc, polarize them to the polls, and place them in positions of power.
• Yes, it is deluded to think that Budweiser, whose market share is a majority of men, should threaten its own market base by appealing to a much smaller market base (e.g.; transwomen, who are an incredibly small population). But, even as a marketing strategy that is not the whole picture. The greater marketshare occurs by appealing to Regime sycophants who would want to support a business that supports LGBTQ2S+NAMBLA. I.e., Budweiser's virtue-signalling attracts the left-wing psychosis consumers.
• Yes, many liquor businesses are indeed independently operated and therefore a boycott of Budweiser (already underway but perhaps not a success story) can make a huge dent in Budweiser sales. However… No; "Go woke, go broke" is not how this works.
The typical strategy is actually this:
• Create economic conditions which squeeze a business into looking for additional investments (i.e., collapse the business to draw it to new investment strategies).
• Market ESG/DIE as an investment option.
• Capture the corporate framework of the business through ESG's governance requirements and simultaneously force social and environmental requirements.
• Crush the business' profit motive through ESG/DIE's "stakeholder" model of "social responsibility" (i.e., the business is more concerned with its social responsibilities than its business responsibilities). This social imperative takes place through Marxist praxis terms such as Diversity, Inclusion, and Equity (DIE); "sustainability"; social justice; representation; and LGBTQ2S+NAMBLA tokenism.
• Hide from the wider market that the business is collapsing even more than before by artificially subsidizing its losses.
This is the Ayn Rand metaphor of a hollowed out tree of a business. It appears to be functioning, but it is terminally self-destructing. Scaled to the larger market, the objective seems to be to collapse all businesses and governments simultaneously in one great cataclysm. This is because the ESG/DIE anticompetitive strategy cannot endlessly draw the wealth of governments and other ESG/DIE corporations, the pyramid scheme loses steam, and ESG/DIE necessarily removes productive people from its managerial roles.
This same conclusion has been reached in parallel by people such as RazörFist/Rageaholic in December 2022 ("It's, 'Go broke, get woke, and ultimately croak.'") and New Discourses (James Lindsay) repeatedly, as in this concise May 2022 summary. But they do not have to be trusted and neither do I; the Budweiser advertisement executive pointed it out herself:
"I'm a businesswoman*. I had a really clear job to do when I took over Bud Lite, and it was, 'This brand is in decline. It's been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Lite.' ... What I brought to that was a belief in — okay, what does 'evolve and elevate' mean? ... inclusivity, shifting the tone, it means having a campaign that's truly 'inclusive' and feels lighter and brighter and different and appeals to women and to men, and representation is ... sort of at the heart of its evolution. You've got to see people who reflect you in the work, and we had this hangover. I mean, Bud Lite had been a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach."
*As an aside, people who have to say that they're important or employ hollow but important-sounding terms such as “businesswoman” and “cosmopolitan” often know that they're imposters. I've written about this corporate imposter syndrome in regards to ESG previously.
In other words,
• In 2016, following a consistent performance increase from 2009 and a major play at the international market, Anheuser-Busch is targeted by the SEC, DoJ/FBI, and SEC-India for transaction violations.
• Into 2017, Anheuser-Busch's overall performance begins trending consistently downwards.
• Anheuser-Busch adopted ESG reporting in 2018, beginning official reporting in 2019.
• Anheuser-Busch's ESG reporting directly references the UN's "non-binding" SDGs ("non-binding" being a mistake that people early in the Celebration Parallax make; it's very much binding if businesses and nations want to survive).
• Anheuser-Busch's ESG imperatives require (as do all ESG governance indexes) that they hire women into senior leadership to address the "pay gap" (also relevant to this article).
• Heinerscheid began at Anheuser-Busch in July 2022 as its first woman VP, fulfilling social-index obligations and increasing Anheuser-Busch's position as an ESG investment option for other ESG investors as well as increasing its government subsidies.
• Heinerscheid, predictably, further applies ESG marketing strategies, wearing the skin suit of a dying enterprise. Marxists hired a Marxist who applied more Marxism.
Heinerscheid seems typical of a left-wing clone, as revealed in her interview. She even employs the basic dialectic arsenal, using buzz words and Regime phrases such as,
• "this matters",
• "find joy",
• "representation matters",
• "more work to do"/"do the work",
• "empowering", and
• "performative".
To this end, she is, herself, an irrelevant figure and could be replaced by any other clone — worth saying because people often direct ire at these useful idiots rather than at their system managers. She describes her activism as arising from her dissatisfaction at home, and she makes parallels to other women in a women's group she started, such as one woman who became a social justice advocate because she saw a spray-painted swastika. Heinerscheid, as many such useful idiots, see things like this as calls to action, perhaps unaware of the utility of such psychologically programmed responses or unaware of the possibility of false-flags planted by the very activists whose ranks they join.
Other notable moments from her interview:
20:00 — Speaking of her life/professional coach, she relates that this coach's parents failed to succeed, and her reasoning is that they were "both incredibly smart but both had a ton of trouble ever realizing their potential because of mental illness and inveterate racism". Her smug look when she says, "inveterate racism," is stunted, since she almost expects to be congratulated for the Regime’s signal phrase.
23:00 — Speaking of working in a field that is majority men, she talks of the social imperative to "bring other people along the way" — i.e., her imperative to apply cultural Marxism to the industry to appease her slave morality.
26:00 — She gives too much credit to Bud Lite's mediocre Super Bowl commercial, which apparently had a choreographer despite not needing one for its results.
36:30 — She mentions CEO Beth Comstock as a personal icon. Comstock is another ESG/DIE clone — another UN/WEF imposter artificially elevated.
37:20 — She semi-sarcastically admits to being an imposter. She adopts the fool's logic of "fake it [till you make it]". This is a refrain of the pathetic; rather than become virtuous, they simply hope that no one discovers that they should not be where they are. This is a dysfunction pointed out by Robert Heinlein: it is an overcoming of authority without the requisite responsibility (i.e., holding positions of power without having known the greatness to overcome).
39:00 — She talks of her surrogacy. Another woman gave birth to her child. She's also trying to develop ways to help more women use surrogacy, so the immorality spreads.
Ending with an address to her above quotation (25:20), it's worth pointing out the circularity of "attract young drinkers":
This should not merely be taken as routine business strategy or derailed with questions of underage drinking. The Marxists are directly targeting children with their propaganda, the long march being all but complete at this point, and as a corporate–government merger, this means that even the products that Marxist children consume are a further image of Marxist propaganda. This is that visceral fakeness that people have long recognized in the corporate identity, with this presentation now openly being the Frankfurt School's "commodification" of Marxism itself. This was always the intended goal of subverting Western societies through the infiltration of capitalism.
The overall goal is to create a Marxist prison wherein children are propagandized into Marxist identities and fed the Marxist system with their every habit, from their cynical responses to capitalism to their purchasing habits. But the Marxist cynicism was always a projection. What they hated about capitalism was in fact their own hollowness and identitarianism, and they projected that hollowness and identitarianism into the systems that they subverted, with the face of Dylan Mulvaney on a Bud Lite can showing little more than that the Marxist's highest value is slavery.